Oh goodie! Just when I thought society was starting to run out of ways to make women shameful about their bodies, we get My New Pink Button, “a temporary dye to restore the youthful pink color back to your labia.” I can’t make this shit up, people.As if women didn’t already have seventy billion “beauty products” marketed to them as necessary essentials, now we have to worry about the color of our fucking vaginas? If a guy complained to me that my vagina wasn’t pink enough, I wouldn’t have to buy this product because that guy would not be seeing my vagina again any time soon. I don’t need him anyway, I have other things that can satisfy me, and they’re not for cooking if you get what I mean.

I’m not going to stop women from wearing make up, using creams, attempting bizarre diets, or dying their vagina. Whatever, that’s your choice – even I enjoy getting dolled up once in a blue moon. But feeling beautiful is different from being shamed into body modification. Not only are we adding insecurities, but it’s simply a waste of money. One jar is $29.95 and contains 20 uses, each which last up to 72 hours. If somebody is seeing your vagina frequently enough that you need it pinkified every day, minus a week each month for a period let’s say, you’ll spend about $140 on this stuff a year. I’m sorry, but I have better things to do with my money. Besides, a lot of women are insecure about their vagina given it can be home to a worrying female health issue like tightness which can be difficult to openly discuss.

At least they give you options, though. You can choose from four shades of pink, cutely named Marilyn, Bettie, Audry, and Ginger, the last one specifically made for “Women of Color.” …Yeah, I don’t need to say any more, do I?

(Via Womanist Musings)