EDIT: I’ll put this disclaimer up top, since I think no one is actually reading my comments. I realize that sexist advertising does work, but I’m disappointed that it does. These ads stereotype men just as badly, if not worse than they stereotype women. I’m not sure why all you guys are raging at me so much since I’m on your side. Now if you’ll excuse me, apparently I have to go prepare to tear off some testicles and shave my head or something (thank you, commenters, for proving my point).

There was so much buzz about the Tim Tebow/Focus on the Family Super Bowl ad that it ended up being kind of anticlimactic. I’m fairly apathetic about football; I’m one of those people who dutifully watches all of the commercials and then leaves the room when the actual game is on. But Jesus Christ – are Super Bowl ads always this sexist or have I just not been paying attention?

This year was so bad that it was hard to narrow them down to ten. But here’s a showcase of what I consider the 10 most sexist ads from the 2010 Super Bowl:

10.

Motorola – Megan Fox | Viral/Other | SPIKE.com
Hurrrrr Megan Fox in a bubble bath. Everyone ogles her and/or frantically masturbates. That has everything to do with a cell phone.

9.

Bridgestone – Wife or Life? | Viral/Other | SPIKE.com
Ha. He loves the tires on his car more than his wife. That’s funny, right? …Right?

8.

Bud Light – Lost Parody | Viral/Other | SPIKE.com
You know, I think this commercial is actually meta-sexist. It’s actually showing how fucking annoying it is to have men totally disregard your opinions because you’re a woman. Too bad Budweiser fails to recognize this in nearly all of their other commercials.

7.

E*TRADE – Babies and the Ladies | Viral/Other | SPIKE.com
Apparently even babies have stereotypical hyper-jealous girlfriends.

6.

Dove – Life Cycle Song | Viral/Other | SPIKE.com
Men are the ones who are strong and brave and have to do random silly crap for their obligatory wife, right? I didn’t realize Dove was originally just for women, but apparently I’m just not manly enough to recognize that.

5.

GoDaddy.com – Danica Patrick at Spa | Viral/Other | SPIKE.com
Yep, because two stereotypically hot women talking to each other sexily while one rips her clothes off has everything to do with web hosting. Not to mention it totally reduced Danica Patrick to nothing but a hot babe. I’m not a NASCAR fan, but it’s quite an accomplishment to be the first woman to win an Indy car race. Apparently that doesn’t matter when you have boobs.

4.

GoDaddy.com – News | Viral/Other | SPIKE.com
…Ditto.

3.

Dodge – Promise to my Wife | Viral/Other | SPIKE.com
God, women. They’re just so bitchy and demanding. They all make men do such tedious things like basic hygiene, and never, ever, ever have to do what her partner wants. I mean, psshhh, what relationships feature compromise? Instead you must assert that you want a fancy, manly car that obviously no woman would also want!

2.

FloTV – Spine Removal | Viral/Other | SPIKE.com
All men like sports. All women like shopping. Men who do not conform to these strict gender roles are whipped, spineless, and girly, therefor buy our product. …Uh, what?

1.

Bud Light – Book Club | Viral/Other | SPIKE.com
You know, I don’t know if women or men should be more annoyed by these commercials. At least my gender is being portrayed as the one who is trying to engage in thoughtful intellectual conversation. Men? Yep, you’re just all beer, sexually innuendo, and douche baggery. The problem is we’re supposed to see this sort of behavior as humorous – I mean, who would want to go to a book club?! Anyone with a Y chromosome must sympathize with that dude, and run out and buy some Bud Light. Oh, and women? Eh, they’re probably too busy drinking wine coolers or something, no need to advertise toward them.

I know there are probably going to be people who will say I’m taking this far too seriously. But you know what? These types of commercials are fucking annoying. It has become the norm to make fun of women as jealous, domineering, wet blankets whose goal in life is to whip men into submission and ensure they never ever have fun. We’re supposed to laugh at these and go, “Ha, his girlfriend is a bitch. Amen brother.” Why do people want to condone this?

Not only does it stereotype both men and women, but it effectively ignores women as consumers. These are targeted towards men, because obviously the Super Bowl is so pumped full of testosterone that anyone with a uterus runs away from all TVs screaming in fear. If it’s not a joke about a stupid girlfriend, it’s something pink and flowery that somehow assumes I want to lose weight.* Can’t we just…I don’t know, have gender neutral ads when gender neutral products are being advertised?

Sigh, I give up for now. I guess I’ll go paint my toenails and emotionally manipulate some men before I go to bed.

*If you haven’t done so already, you must go watch Sarah Haskins’ Target Women series on advertisement towards women. She’s hilarious, but the commercials are kind of depressing.

Previous postGreta Christina on Atheism & Sexuality (with video) Next postA preemptive blog apology

321 comments

  1. bahis siteleri says:

    Mar 8, 2018

    …Links

    […]The total glance of your site is great, let smartly as the content![…]

  2. goldenbahis says:

    Mar 8, 2018

    …Recent Blogroll Additions

    […]The full look of your web site is magnificent, let well as the content material![…]

  3. betebet says:

    Oct 24, 2018

    …[Trackback]

    […]I am now not sure where you are getting your info, however good topic.[…]

  4. 43ytr.icu/j/GPoAr says:

    Apr 19, 2019

    43ytr.icu/j/GPoAr

    43ytr.icu/j/GPoAr

  5. abisko.ru says:

    Apr 24, 2019

    abisko.ru

    abisko.ru

  6. 2021 says:

    May 2, 2019

    2022

    2022

  7. bitly.com/AzAX3 says:

    May 15, 2019

    bitly.com/AzAX3

    bitly.com/AzAX3

  8. tv onlayn says:

    Jun 9, 2019

    tv onlayn

    tv onlayn

  9. Watch says:

    Jun 10, 2019

    Watch

    Watch

  10. wwin-tv.com says:

    Jun 12, 2019

    wwin-tv.com

    wwin-tv.com

  11. 00-tv.com says:

    Aug 25, 2019

    00-tv.com

    00-tv.com

  12. Video says:

    Aug 30, 2019

    Video

    Video

  13. hs;br says:

    Aug 30, 2019

    hs;br

    hs;br

  14. tureckie_serialy_na_russkom_jazyke

    tureckie_serialy_na_russkom_jazyke

  15. tureckie_serialy says:

    Aug 30, 2019

    tureckie_serialy

    tureckie_serialy

  16. +1+ says:

    Aug 30, 2019

    %D0%B6%D1%83%D0%BA%D0%B8+1+%D1%81%D0%B5%D1%80%D0%B8%D1%8F

    %D0%B6%D1%83%D0%BA%D0%B8+1+%D1%81%D0%B5%D1%80%D0%B8%D1%8F

  17. æóêè+2+ñåðèÿ says:

    Aug 30, 2019

    æóêè+2+ñåðèÿ

    æóêè+2+ñåðèÿ

  18. Ñìîòðåòü ñåðèàëû îíëàéí âñå ñåðèè ïîäðÿä

    Ñìîòðåòü ñåðèàëû îíëàéí âñå ñåðèè ïîäðÿä

  19. Ñìîòðåòü âñå ñåðèè ïîäðÿä

    Ñìîòðåòü âñå ñåðèè ïîäðÿä

  20. ++++++ says:

    Aug 30, 2019

    %D0%BA%D0%B0%D0%BA+%D1%81%D0%B4%D0%B5%D0%BB%D0%B0%D1%82%D1%8C+%D0%B2%D0%B8%D0%BD%D0%BE+%D0%B2+%D0%B4%D0%BE%D0%BC%D0%B0%D1%88%D0%BD%D0%B8%D1%85+%D1%83%D1%81%D0%BB%D0%BE%D0%B2%D0%B8%D1%8F%D1%85+%D1%80%D0%B5%D1%86%D0%B5%D0%BF%D1%82

    %D0%BA%D0%B0%D0%BA+%D1%81%D0%B4%D0%B5%D0%BB%D0%B0%D1%82%D1%8C+%D0%B2%D0%B8%D0%BD%D0%BE+%D0%B2+%D0%B4%D0%BE%D0%BC%D0%B0%D1%88%D0%BD%D0%B8%D1%85+%D1%83%D1%81%D0%BB%D0%BE%D0%B2%D0%B8%D1%8F%D1%85+%D1%80%D0%B5%D1%86%D0%B5%D0%BF%D1%82

  21. HD-720 says:

    Aug 30, 2019

    HD-720

    HD-720

  22. guardians+of+the+galaxy+2 says:

    Aug 30, 2019

    guardians+of+the+galaxy+2

    vguardians+of+the+galaxy+2

  23. strong woman do bong soon says:

    Aug 30, 2019

    strong woman do bong soon

    strong woman do bong soon

  24. my id is gangnam beauty says:

    Aug 30, 2019

    my id is gangnam beauty

    my id is gangnam beauty

  25. 2020 says:

    Aug 31, 2019

    2020

    2020

  26. kpop+star+season+6+ep+9 says:

    Aug 31, 2019

    kpop+star+season+6+ep+9

    kpop+star+season+6+ep+9

  27. 1 2 3 4 5 6 7 8 9 10 says:

    Aug 31, 2019

    1 2 3 4 5 6 7 8 9 10

    1 2 3 4 5 6 7 8 9 10

  28. Watch TV Shows says:

    Oct 25, 2019

    Watch TV Shows

    Watch TV Shows

  29. Kinokrad 2019 Kinokrad Hd says:

    Oct 25, 2019

    Kinokrad 2019 Kinokrad Hd

    Kinokrad 2019 Kinokrad Hd

  30. serial 4 says:

    Oct 25, 2019

    serial 4

    serial 4

  31. cerialest.ru says:

    Oct 31, 2019

    cerialest.ru

    cerialest.ru

  32. serial says:

    Oct 31, 2019

    serial

    serial

  33. lostfilmtv net says:

    Nov 8, 2019

    lostfilmtv net

    lostfilmtv net

  34. movies says:

    Nov 11, 2019

    movies

    movies

  35. trustedmdstorefy.com says:

    Nov 21, 2019

    trustedmdstorefy.com

    trustedmdstorefy.com

  36. Êîíñóëüòàöèÿ ïñèõîëîãà

    Êîíñóëüòàöèÿ ïñèõîëîãà

  37. topedstoreusa.com says:

    Nov 29, 2019

    topedstoreusa.com

    topedstoreusa.com

  38. hqcialismht.com says:

    Dec 6, 2019

    hqcialismht.com

    hqcialismht.com

  39. viagramdtrustser.com says:

    Dec 6, 2019

    viagramdtrustser.com

    viagramdtrustser.com

  40. rick and morty season 3 says:

    Dec 25, 2019

    rick and morty season 3

    rick and morty season 3

  41. 1plus1tv says:

    Jan 13, 2020

    1plus1tv

    1plus1tv

  42. #1plus1 says:

    Jan 13, 2020

    #1plus1

    #1plus1

  43. Watch Movies Online says:

    Jan 15, 2020

    Watch Movies Online

    Watch Movies Online

  44. Film 2020 says:

    Jan 15, 2020

    Film 2020

    Film 2020

  45. human design says:

    Jan 25, 2020

    human design

    human design

  46. dizajn cheloveka says:

    Jan 25, 2020

    dizajn cheloveka

    dizajn cheloveka

  47. human-design-space says:

    Jan 25, 2020

    human-design-space

    human-design-space

  48. koma 2020 says:

    Jan 29, 2020

    koma 2020 film

    koma 2020

  49. The-Gentlemen says:

    Feb 2, 2020

    The-Gentlemen

    The-Gentlemen

  50. led-2 says:

    Feb 3, 2020

    led-2

    led-2

What do you think?

You must be logged in to post a comment.