There’s been a new meme running around Facebook recently. If you haven’t heard about it, or if you’ve been confused by it, allow me to post the original message to explain what it is:

Remember the game last year about what colour bra you were wearing at the moment? The purpose was to increase awareness of October Breast Cancer Awareness month. It was a tremendous success and we had men wondering for days what was with the colors and it made it to the news. This year’s game has to do with your handbag/purse, where we put our handbag the moment we get home for example “I like it on the couch”, “I like it on the kitchen counter”, “I like it on the dresser” well u get the idea. Just put your answer as your status with nothing more than that and cut n paste this message and forward to all your FB female friends to their inbox. The bra game made it to the news. Let’s see how powerful we women really are!!! REMEMBER – DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE- PUT IT IN YOUR STATUS!!! PASS THIS TO EVERY WOMAN YOU KNOW

How is this raising awareness? Or more importantly, who the fuck isn’t aware of breast cancer by now? We don’t need to be raising awareness that it exists. We need to raise awareness about self examinations, mammograms, or places where we can donate money. That will actually save lives. How is posting a cryptic facebook status update that’s purposefully meant to confuse people saving the lives of people who suffer from breast cancer?

Because it isn’t meant to raise awareness or save lives. The point of this is to titillate. Now, I’m not going to pretend I’m above juvenile humor – I just made a post giggling at naughty sounding scientific words. But this is even bellow all of the “I Heart Boobies” t-shirts – even though those reduce survivors to their breasts, at least they actually raise money for research, treatment, and prevention.

But this is just sad. I think this redditor sums up how I feel quite nicely:

I’m a dude. I thought some of my facebook friends were just horny and proud of it, so when I read things like “I like it on the table / couch / car,” I thought, “Good for you! You’re owning your sexuality, even if it’s some awkward public declaration of it! Go do your thing!” To find out it’s about breast cancer ruins both the campaign and my friends’ false sexual declarations.

Our society needs to stop treating women’s sexuality like it’s only acceptable when used as a tool or in jest. It’s just as sad that women are perpetuating it. They’re effectively saying “This is funny because I would never actually talk openly about my sexual preferences, or even admit to being sexual, and I like confusing guys so they’ll give me attention by posting a bunch of comments to my status!” Cut it out, ladies.

I like my purse on my floor. And I like having sex wherever I goddamn want.

Now go here to actually do something worthwhile – one click has a sponsor fund a free mammogram.